Frequently Asked Questions

 

What is mastic gum?

Mastic gum is a rare, natural resin harvested exclusively from mastic trees (Pistacia lentiscus) on the Greek island of Chios. For over 2,500 years, this precious substance has been revered throughout the Mediterranean. It's called "the tears of Chios" because skilled farmers make small incisions in the tree bark, allowing the resin to seep out and crystallise into translucent, teardrop-shaped pieces.

Is it really only from Greece?

Yes. Mastic trees grow nowhere else on Earth with the same quality and abundance. This unique phenomenon has earned Chios mastic Protected Designation of Origin (PDO) status from the European Union, certifying its authenticity and exceptional quality. When you use genuine mastic gum, you're experiencing the same natural treasure that ancient Greeks valued as highly as gold.

What's the white powder on the gum?

That's natural starch powder, traditionally used to prevent the pieces from sticking together during storage and transport. Simply brush off any excess before use—it's completely harmless and part of the authentic presentation of quality mastic gum.

What does it taste like?

Mastic has a uniquely Mediterranean character with a mildly pine-like taste, subtle herbal notes, and a hint of natural sweetness—earthy yet refreshing. Unlike artificial gums with overwhelming flavors, mastic offers a sophisticated, subtle taste that becomes milder as you chew. The natural pine aroma is distinctive but not overpowering, reminiscent of a Mediterranean forest.

Why medium tears?

Mastic comes in various sizes, from fine powder to large chunks. Medium tears represent the ideal balance—small enough to be manageable, yet substantial enough to provide effective resistance for jawline training. Each tear is hand-sorted to ensure consistency and quality.

How is this different from regular chewing gum?

Unlike synthetic gums filled with artificial ingredients, mastic is entirely natural, containing over 80 identified compounds including natural antioxidants and essential oils. Initially firm, it gradually softens with your body heat, providing sustained resistance. This natural hardness makes mastic uniquely effective for facial muscle conditioning—no artificial gum can replicate this authentic experience.

How do I know if it's authentic?

Genuine Chios mastic, like ELMA brand, carries official PDO certification and comes from established Greek producers with generations of expertise. The distinctive pine aroma, natural translucent appearance, gradual softening when chewed, and the presence of natural starch coating are all hallmarks of authentic mastic.

Is mastic gum sustainable?

Absolutely. Mastic cultivation is a sustainable practice that has supported Chios communities for centuries. The trees thrive with proper care, and harvesting the resin doesn't harm them. By choosing authentic mastic gum, you're supporting a living tradition and the families who have perfected this craft across generations.

Experience the natural power of Greece's most treasured resin.